ABOUT NATE HAGERTY AND TROY LAKEY

Nate Hagerty entered the professional services marketing world in 2003, after a background in youth ministry and sales. In his years as a voice to the tax, accounting and legal industries, Nate established a reputation for straight-talk and results on behalf of members and subscription clients, and has become a widely-followed and respected marketing voice.

In 2003, Mr. Hagerty became the Marketing Director of a regional tax firm in Virginia.

This firm grew from a small $50,000/year firm to one which took in over $4.3 million in fee-based revenue alone in less than ten years, with multiple offices throughout Virginia, West Virginia and Tennessee. From 2003 until 2006, Mr. Hagerty directed the marketing and sales of this company, and during this period, he also worked as a coach and consultant to other professional firms, helping thousands of other business owners across North America make more money and grow their companies.

Having founded (and sold) his first, separate consulting business by the age of 30, Mr. Hagerty (a member of Mensa) is a 3-time “40 Under 40” honoree by CPA Practice Advisor, has been published widely in industry publications and is the author & editor of two Amazon Best-Selling books.

His first agency, TaxProMarketer was established in May of 2007 in response to increased demand for real-world relationship-building and profit-producing tools and strategy for use in the legal, tax and accounting industry. EstateProMarketer was “officially” birthed in 2018, but TaxProMarketer staff had been serving estate lawyers under that auspice since 2010. His agencies serve professional service firm clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as grow the value of their business (for immediate cashflow and future sale-ability) by utilizing these tools.

He and his long-time business partner, Troy Lakey, now devote their full-time energy to assisting other professionals to achieve long-held dreams for their firms by building profitable “herds” of clients through a down-to-earth, relationship-oriented approach. EstateProMarketer combines Troy’s operational expertise (as longtime COO), Nate’s relationship-building experience (from his time as a youth minister), Troy and Nate’s shared passion for effective and clear communication, and their gift for writing copy that sells.

He is married, and has six children, four of whom he and his wife adopted from Ethiopia and Uganda.

After earning a degree in theology, EstateProMarketer COO Troy Lakey went directly into work and training as a corporate litigation and estate planning paralegal for a mid-sized firm in the Chicago Loop, practicing primarily in the Federal and Cook County court systems (2000).
 
After more than three years in this position (2003), he accepted an offer to enter into full-time senior ministry leadership in an urban non-profit. Near the end of his four-year commitment to this venture (2007), he declined multiple offers for senior leadership positions in several other ministry organizations — ultimately choosing to instead return to the marketplace. 
 
It was at this time he joined Nate Hagerty (EstateProMarketer CEO) in beginning to build a marketing agency that would help professionals across the U.S. grow their firms effectively. Since that time, they and their stellar team have directly helped 1900+ clients do just that. 
 
Now with a specific focus on serving estate planning attorneys, EstateProMarketer is unique to the industry in combining cutting-edge digital marketing expertise with proven direct marketing strategies and expert copywriting with a distinctly relational approach specifically catered to estate planning firms.
 
Troy and Nate are recognized as certified partners to leading marketing and tech organizations like DigitalMarketer, Infusionsoft and Yelp. Troy has received special industry recognition for innovation and expertise in building systems for marketing automation and business operations, and he brings these skills to bear in serving professional firms across the country. 
 
Troy lives happily with his beloved wife of 18 years, and their four young (and very active) children, in Kansas City.